Gaming and Augmented Reality is a killer combination. Expecting a big summer!”Īs per the above Google Trends graph between Minecraft (red) and Fortnite (blue), Minecraft can be seen topping the search popularity yet again.
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Such popularity made developers create more Minecraft-based tools like cps test, color code generator, modpacks, etc, making it easier for players to adapt to the game.Īubrey Norris from Mojang tweeted “Growth in Minecraft views on YouTube has been accelerating over the past 2 months – in May views of MC content were up 8% vs the prior year. In fact, during the early years, Minecraft videos were the primary factor in making the game so popular (and that happened again!) Interestingly, with more and more gamers coming on Youtube, Minecraft video views surged rapidly. It also gave Microsoft a reality check on their plans with Minecraft. With the release of Fortnite in July 2019, it seemed Minecraft would soon become just a name in video game history. That’s something Microsoft could not do with Halo as it’s an Xbox exclusive game. In November 2017, Minecraft Education Edition reached 2 million licensed users i.e $10 million additional revenue.Īlthough Microsoft’s own run in the gaming industry has been great, buying Minecraft allowed Microsoft to earn revenues from its own competitors – Sony PlayStation, Nintendo etc.
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The education edition is priced at a one-time license fee of $5. In 2016, Minecraft: Education Edition was released which was designed specially for classroom use. With Minecraft, Microsoft was able to get an advantage of foraying into new segments such as ed-tech. By November 2019, Minecraft China touched the 300 million users mark! The game was released across all platforms within a year. To penetrate deeper into the populous Chinese market, Mojang released a localized edition for China called Minecraft China in 2016. And that accounts for almost $1.5B in revenue alone.Īpart from these sales, Minecraft-themed products made a lot of buzz including official Minecraft World Lego sets, merchandise, and even novels. Minecraft has roughly sold around 100 million copies after Microsoft’s acquisition. The nearest competitor for Minecraft in terms of copies sold is GTA V which has sold more than 110 million across all platforms. The official sales are astonishing between 2016 – 2019.
Minecraft touched many important milestones in terms of sales which no other game has even come close to. In the same year, Microsoft announced that they will buy Minecraft for $2.5 billion which was almost 20 times the profits ($126 million) reported by Mojang in 2013. Minecraft’s craze spread rapidly and by February 2014, it crossed 100 million registered users.
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In November 2011, Mojang did a full release of the game. With the revenue, Markus set up a game studio ‘Mojang’ dedicated to the development and further updates of Minecraft. The game was able to rake in $33 million in revenue with the beta release itself. Minecraft sold 1 million copies within just two months of beta release. The game exited the beta phase in early 2011 and became an instant hit in the Indie games world. Later, some Minecraft servers like Kohi rolled out add-on tools like click test for players to practice their skills but the game remained as it is. It was a rather simple game with no extra story or objective attached to it and the players decide what they want to do in the game. In 2009, Markus ‘Notch’ Persson created Minecraft with the aim to make a 3D sandbox game where only the skills of the player would matter such as creativity, speed, and problem-solving. So, seven years down the line, it’s the right time to take a look at whether Minecraft’s acquisition was the right decision for Microsoft, or did they make yet another mistake?
Even buying Skype for $8.5 billion did not turn out the way Microsoft’s ex-CEO Steve Ballmer wanted. We have seen the downfall of Nokia’s mobile phone business which Microsoft bought for $7.2 billion. But, the question is – Can Minecraft be considered as Microsoft’s most successful acquisition?īack in 2014, when Microsoft acquired Mojang for a whopping sum of $2.5 billion, it raised many eyebrows! The reason was Microsoft’s history of failing to capitalize on its acquisitions. Minecraft arguably became the single best-selling game of all time with 176 million copies sold across platforms.
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